People have realized that it is not any different from Cholula or sriracha, and that it’s nothing to be scared of,” she says. “Because of that messaging and because of our active insistence on marketing our products that way why chili crisp has become such a popular condiment in the US. Product information GOT QUESTIONS THROW EM IN THE POT Um, what's hot pot How much hot pot does each bag serve HOW SPICY IS IT WHY IS THERE FRUIT IN YOUR HOT POT, WEIRDO electrify your inbox mmmmm. with local branding, Gao chose to use English lettering to make her products more accessible. Includes: The Hot Pot 2x Silver Chopsticks 2x Slotted Spoons 2x Fire Hot Pot Base This is a preorder item, expected to ship in mid-March. And unlike several Asian pantry staples sold in the U.S.
#FLY BY JING HOT POT BASE HOW TO#
In addition to her bold neon branding that just begs to be Instagrammed, the jar and packets themselves have detailed instructions on how to use the items, and the brand’s website also features a wide range of recipes for more ideas. Gao’s secret sauce to success lies in her deep understanding of marketing foreign pantry staples to a largely American audience. Making Chinese Ingredients A Staple In American Cooking “We want to be the go-to source for the highest quality Chinese food in the world,” notes Gao, sharing plans of slowly expanding her product line to include a lot more condiments and pantry staples in the coming months. She also stocks premium pantry staples from local manufacturers like a 10-year aged black vinegar, 3-year-aged doubanjiang and preserved black beans to name a few. For anyone new to the joy of digging into a hot pot, all you need to do is stock up on dipping ingredients (noodles, tofu, meat, vegetables.you get the point) to create your very own delicious hot pot to share with friends and family. To prove that Fly By Jing is more than just a sauce brand, Gao has recently launched a Fire Hot Pot Base, the first all-natural soup base option available in the west.
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